سياسة الخصوصية

AYSHA FASHION (“we”, “us”, “our”) operates this store and website, including all related information, content, features, tools, products and services (collectively, the “Services”) to provide you with a curated shopping experience. Our store is hosted on Shopify, which enables us to provide the Services to you.

This Privacy Policy explains how we collect, use, disclose, and otherwise process your personal information when you visit, use, or make a purchase through our Services, or otherwise communicate with us. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to personal information.

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.

1) What Personal Information We Collect

When we use the term “personal information”, we mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked to you or another person. Personal information does not include information that has been de-identified or anonymized so it cannot reasonably be linked to you.

Depending on how you interact with the Services, we may collect the following categories of personal information:

A. Contact & Account Information

  • Name
  • Email address
  • Phone number
  • Billing address and shipping address
  • Account login details (such as username and password)
  • Preferences and settings (e.g., language, saved items)

B. Order & Transaction Information

  • Items you view, add to cart, add to wishlist, purchase, return, exchange, or cancel
  • Order history and transaction details
  • Shipping and delivery details
  • Customer support history related to your orders

C. Payment Information

  • Payment method details and payment confirmation
  • Transaction-related information
    Note: Payment processing is typically handled by Shopify and/or third-party payment processors. We do not store full payment card numbers. Payment providers may process your payment details according to their own privacy policies.

D. Communications

  • Information you send us through contact forms, email, chat, social media messages, or customer support inquiries
  • Reviews or feedback you submit

E. Device & Usage Information

  • IP address
  • Browser type, device type, operating system
  • Network connection information
  • How you use and navigate our Services (pages viewed, clicks, time spent, referral links)

2) How We Collect Personal Information

We may collect personal information from the following sources:

  • Directly from you (e.g., when you place an order, create an account, subscribe to emails, contact us, or leave a review)
  • Automatically through cookies and similar technologies when you browse or use the Services
  • From service providers who help us operate the Services (e.g., Shopify, payment processors, shipping providers, analytics providers)
  • From partners or third parties (for example, advertising partners, social media platforms, or when you use third-party logins/widgets, where applicable)

3) Cookies & Similar Technologies

We use cookies and similar technologies (such as pixels and tags) to operate and improve the Services, remember preferences, enable site functionality, analyze performance, and support marketing/advertising.

You can manage cookies through your browser settings and may be able to block or delete cookies. If you disable cookies, some features of the Services may not work properly.

4) How We Use Your Personal Information

We use personal information for the following purposes:

A. Provide, Operate, and Improve the Services

  • Process payments and fulfill orders
  • Arrange shipping, delivery, returns, and exchanges
  • Create and manage customer accounts
  • Provide customer support and respond to inquiries
  • Remember your preferences and improve your shopping experience
  • Enable reviews and customer feedback features
  • Improve product offerings, website performance, and user experience

B. Marketing & Promotions

  • Send marketing communications (where permitted by law), such as email promotions, product updates, and offers
  • Show you relevant advertisements on our website or other platforms
  • Measure the effectiveness of marketing campaigns

You can opt out of marketing emails at any time by using the unsubscribe link in our emails. If you opt out, we may still send you non-promotional messages related to your orders or account.

C. Security & Fraud Prevention

  • Authenticate accounts and protect against unauthorized access
  • Detect and prevent fraud, abuse, suspicious activity, and security incidents
  • Protect our customers, our business, and the Services

D. Legal & Compliance

  • Comply with applicable laws and regulations
  • Respond to lawful requests and legal processes
  • Enforce our Terms of Service and other policies
  • Establish, exercise, or defend legal claims

5) How We Share / Disclose Personal Information

We may share your personal information in the following circumstances:

A. Service Providers

We share personal information with vendors and service providers that perform services on our behalf, such as:

  • Shopify (store hosting and store operations)
  • Payment processors
  • Shipping and fulfillment partners
  • Customer support tools
  • Analytics and performance providers
  • Email/SMS communication providers
  • Cloud storage and IT providers

These providers process personal information only as needed to provide their services to us.

B. Advertising & Marketing Partners

We may share certain information with marketing and advertising partners to help us market our products and show relevant ads. These partners may use your information in accordance with their own privacy notices and applicable law.

Depending on where you live, you may have rights to restrict certain forms of targeted advertising.

C. With Your Consent

We may share information when you direct us to do so, request it, or otherwise consent (for example, when you choose to use social media widgets or integrations).

D. Corporate Transactions

We may disclose information in connection with a business transaction (e.g., merger, acquisition, restructuring, or sale of assets), or in the unlikely event of insolvency.

E. Legal Requirements

We may disclose personal information to comply with law, regulation, legal process, or governmental request, or to protect the rights, property, and safety of AYSHA FASHION, our customers, or others.

6) Relationship With Shopify

Our store is hosted on Shopify. Shopify collects and processes information about your interactions with our store and the Services in order to provide and improve Shopify’s services, including security, analytics, and certain enhanced features. Your information may be transferred to and processed in countries outside your country of residence.

To learn more about how Shopify processes personal information and the choices you may have, please review the Shopify Consumer Privacy materials and related privacy resources provided by Shopify.

7) Third-Party Websites & Links

The Services may include links to third-party websites or platforms. If you follow a third-party link, your activity is governed by that third party’s privacy policy and terms. We are not responsible for the privacy or security practices of third parties.

8) Children’s Privacy

The Services are not intended for children and we do not knowingly collect personal information from children under the age of majority in your jurisdiction. If you believe a child has provided us with personal information, please contact us and we will take appropriate steps to delete it.

9) Security & Data Retention

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no security system is 100% secure and we cannot guarantee absolute security.

We retain personal information only as long as necessary for the purposes described in this Policy, including to:

  • Provide the Services
  • Maintain business records
  • Comply with legal obligations
  • Resolve disputes
  • Enforce our agreements

10) Your Rights & Choices

Depending on where you live, you may have certain rights regarding your personal information, which may include:

  • Right to access / know what personal information we hold about you
  • Right to delete personal information (subject to legal exceptions)
  • Right to correct inaccurate information
  • Right to portability (receive a copy of certain information)
  • Right to object / restrict certain processing (in some jurisdictions)
  • Right to opt out of certain targeted advertising (in some jurisdictions)

To exercise your rights, please contact us using the details below. We may need to verify your identity before responding. We will not discriminate against you for exercising your rights.

11) International Transfers

Your personal information may be transferred to, stored, and processed in countries outside your country of residence, including where Shopify and our service providers operate.

Where required, we rely on recognized safeguards for international transfers (such as contractual protections) in accordance with applicable law.

12) Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for legal, operational, or regulatory reasons. We will post the updated version on our website and update the “Last updated” date.

13) Contact Us

If you have questions about this Privacy Policy, our privacy practices, or would like to exercise your rights, please contact us:

AYSHA FASHION
Email: sales@ayshafashion.ae
Location: Dubai, United Arab Emirates